THE ROLE OF TYPIFICATION OF TOURIST DESTINATIONS IN THE CONTEXT OF STRATEGIC MANAGEMENT OF TOURISM (РОЛЬ ТИПІЗАЦІЇ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ В КОНТЕКСТІ СТРАТЕГІЧНОГО МЕНЕДЖМЕНТУ ТУРИЗМУ) - Научное сообщество
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THE ROLE OF TYPIFICATION OF TOURIST DESTINATIONS IN THE CONTEXT OF STRATEGIC MANAGEMENT OF TOURISM (РОЛЬ ТИПІЗАЦІЇ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ В КОНТЕКСТІ СТРАТЕГІЧНОГО МЕНЕДЖМЕНТУ ТУРИЗМУ)

22.04.2023 22:57

[1. Экономические науки]

Автор: Yevhenii Kudriashov, PhD student, «KROK» University, Kyiv, Ukraine



Effective management of tourist destinations has one essential factor: the managerial strategy must be adapted to the type of destination. The type should include not only geographical location, seasonality of tourist flows and cultural component, but also a number of other features of a particular location.

In the context of management, the typology of tourist destinations can be used to develop various managerial strategies, considering the potential and characteristics of the tourist destination [1]. For example, destinations rich in natural resources can be developed as ecotourism destinations, attracting tourists who are interested in learning about environment and protecting nature. For such destinations, it is important to develop ecologically balanced development strategies that will ensure the preservation of natural resources. Destinations with strong cultural and historical potential can enhance their development through a variety of cultural events and festivals that will attract tourists interested in exploring cultural and historical sites, etc.

In addition, the classification of tourist destinations can be used to develop marketing strategies aimed at different categories of tourists. For example, elite destinations may be marketed to discerning tourists seeking luxury hotels and exclusive services, while mainstream destinations may target family and youth vacations.

In conclusion, the typology of tourist destinations is an important tool for the strategic management of tourism. It allows to better understand the different types of tourist destinations, their needs and priorities for the development of infrastructure and services, as well as to determine the marketing strategies and sales channels that will be most effective for each type of destination.

Strategic management of tourism involves solving such tasks as increasing the competitiveness of the tourism industry, increasing revenues and improving the quality of services [2]. The typology of tourist destinations helps to focus on specific problems that need to be solved and to develop appropriate strategies for each type of destination.

Therefore, the typology of tourist destinations is an important tool for strategic management of tourism, as it allows to develop effective strategies and sales channels for each type of tourist destination, which ensures an increase in the competitiveness of the tourism industry and an improvement in the quality of tourist services as a whole.

List of sources used:

1. «Strategic Management: An Integrated Approach» Charles W. L. Hill, Gareth R. Jones – 2012. – p. 950.

2. Bauer M. "Strategy, leadership, creation of management consulting". – 2014. – p. 420.



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